Starting Intereal

We started a company. It’s called Intereal.

The whole reason for it is this: to be in a position to build the thing, at the moment we want to build it. There’s no grand plan document. There’s a team meant to ship something every week.

What we build

Two things, for now.

A recommendation system where the unit of trust is a person
Tools that let a small team ship faster

Both came out of the same question. What does it take to build more with fewer people?

Good products come from good questions, and good questions usually come from friction.

How we work

Working software before documents. A prototype on the table instead of a spec.

// The judgement we keep having to make
const shouldShip = (confidence: number, reversible: boolean) =>
  reversible ? confidence > 0.5 : confidence > 0.9;

Reversible decisions get made fast. Irreversible ones get made slowly.

We’ll write the process down here as it happens. If something here is worth a conversation, get in touch.